Customer-Centric Approach Free Essay Example, 1500 words

The achievement of a customer-centric approach by Wells Fargo Bank is not possible if the whole organization is not working towards achieving this goal. Therefore, the most vital aspect of achieving this approach is rallying the whole organization behind the goal. This requires that all the employees and other relevant stakeholders understand all the customer needs and expectations, and in turn, works towards meeting them. The Wells Fargo Bank should first carry out a needs-survey for all its customers, to identify the most vital and highly valued expectations of the customers, and in turn, communicate the same to its employees. By doing this, the employees will work towards serving the needs of the customers, which will promote their customer experience with the organization, and thus help in building a formidable loyal customer base, which secures the market share of the bank, while also acting as a bait to attract more customers. Simply put the communication and collaborative wor king towards enhancing the customer experience is essential for the Wells Fargo Bank to realize the application of a customer-centric approach. Consistency is fundamental for any business seeking to satisfy its customers, overcome the competitors and build customer loyalty that enhances repeat purchase. We will write a custom essay sample on Customer-Centric Approach or any topic specifically for you Only $17.96 $11.86/pageorder now This being the case, making the customer a priority is essential for any business, not just to survive in the eyes of competition, but also to thrive and achieve its missions and objectives. Prioritizing the customer by Wells Fargo Bank can only be attained through making excellent customer service the culture of the bank. This because, making the offer of satisfactory services to the customer culture, enhances the consistency of the bank to address the most important and valuable issues to the customer, urgently. This makes the customers build confidence and loyalty towards the bank since all the customers want, is to feel valued by any business or organization that serves them.