Wednesday, August 26, 2020

4 Steps to a Winning Admission Essay

A school confirmations article is maybe one of the most significant records an individual will ever compose. Trust it. Entrance advisory boards (regularly comprised of the very teachers with whom you need to work) will totally peruse your submissionâ€and then cheerfully utilize your words possibly in support of you in the determination procedure. Any college educator will disclose to you that an inquiry board of trustees depends on the affirmations exposition for the bits of knowledge it gives in assisting with estimating the â€Å"fit† of a candidate to a specific program. A shrewd hunt panel part assesses the properties of both competitor and school to evaluate whether a candidate will prevail at the foundation. So in view of that, how would you grow the perfect tone and message for the paper? Consider what follows as a guide toward putting your best exposition forward. Your scholarly achievement may rely upon it. Get Your Work done Feed into the inner self of the entrance advisory board individuals by noticing their achievements, which clearly shape the reasons you need/need to learn at that specific spot. Clarify that â€Å"thanks to Dr. Y’s ongoing distributed investigation on X,† there is no better spot on the planet for you to come accomplish your work and thusly make your own splendid commitments to the fieldâ€all separated through their virtuoso, obviously. Is it true that you are getting me here? Don’t pander, and don’t flounder. In any case, definitely, talk legitimately to and about the objective school, recognizing that behind each alluring scholastic program are educators, specialists, and executives making it sparkle. Get Personal Think about the confirmations article as a representation of you (less the phony grin and immaculate hair) that uncovers something about your own reality. Overwhelming, I know, yet a competitor must relate specifics about exactly why they need to go to an assigned schoolâ€and you can do as such by setting up some measure of an individual history. It is safe to say that you are the first of your family to head off to college or seek after an advanced education? Possibly your adolescence was laden with differing levels of torment identified with money related real factors, medical issues, or other â€Å"issues† you’ve figured out how to survive? Say as much. Fabricate your caseâ€but don’t go insane on this front. No compelling reason to pull the compassion card, however in the event that there sneaks in your previous a real â€Å"shadow† which by one way or another powered your craving to get into this school, at that point recount to that story. Develop Your Story Presently, don’t just aggregate a rundown of visual cues; rather, compose writing that arrangements starting with one thought then onto the next by means of consistent advances and clear, illustrative wording. Attempt to offer the entrance advisory board perusers an account stream, so they leave away with a feeling of where you’ve been, the place you are presently, and where you intend to go. At the end of the day, structure the article on a kind of past-present-future stage, and consistently stay your â€Å"plot† in how this schoolâ€how this programâ€is the main coherent bouncing off point for your next stage. Focus on Details Have a few people (who have a grip of the language) read your paper before you submit! It’s basic to get criticism on substance, meaningfulness, and even â€Å"mechanics† (blunders in accentuation are more diverting than you may might suspect). It’s basic that you cushion the composing altering updating submitting succession with the time important to do the entirety of the abovementioned. As you create the article, consistently recollect that a school thinks about who it acknowledges; all things considered, a student’s scholarly direction should bring about their entrance into the expert field, where that now previous understudy will make a recognized imprint in the field. That imprint will soon enough reflect decidedly back onto the school, the program, and yesâ€on the educators themselves, which bring us round trip: know your crowd. There it is. The way to a really exceptional affirmation exposition isn't excessively long. In all actuality, it requires ingenuity, imagination and constancy. Notwithstanding, goal is justified, despite all the trouble.

Saturday, August 22, 2020

Love in Poetry Essay -- Robert Burns Carol Ann Duffy Love Poems Essays

Love in Poetry â€Å"The course of genuine affection never ran smoothly,† (William Shakespeare.) How far do you think the three sonnets you have perused fit in with this view? Since forever love has been a supported subject with numerous writers in their composition. Ditty Ann Duffy, (brought into the world 1958) handles the issue of affection in her sonnet â€Å"Valentine,† as does Percy Bysshe Shelly (1792-1822) in the sonnet â€Å"Love’s Philosophy,† lastly Robert Burns (1759-1796) considers the subject in â€Å"A Red Rose.† As various artists since the beginning have expounded on the theme it isn't unexpected that every one of the three contain unique and differentiating messages and perspectives. Unmistakably with the progression of time, sees have become increasingly negative or some may state sensible. In any case, sonnets written in the eighteenth century despite everything have significance today. â€Å"A Red Rose† by Robert Burns depicts a positive picture of love. Right off the bat, Burns analyzes love to â€Å" a red, red rose.† This is a conventional item connected with the subject of adoration and through this correlation it is clear Burns is commending love. Consumes portrays the rose as â€Å"red, red.† This a splendid, lively, sexy shading ordinarily related when praising adoration and speaking to the visual faculties. Consumes likewise looks at adoration to â€Å" the melodie, that’s pleasantly played in tune.† This striking portrayal offers to the reader’s sound-related faculties. The way that Burns suggests love bids to a few extraordinary faculties exhibits that he feels love is an incredible impact that can be experienced by all. In the sonnet love is depicted as a binding together power. Pictures of the ocean, â€Å"the oceans pack dry my dear† give the sonnet a characteristic component. This underscores that adoration is all inclusive to all. The picture of the stones, â€Å"t... ...ve qualities of affection yet Valentine addresses these issues all the more commandingly and in more prominent profundity. Tune Ann Duffy kept in touch with her sonnet about 200 years after Burns and Shelley. This implies a negative assessment of adoration would have been more acknowledged in the public eye. Duffy may likewise have encountered an especially agonizing relationship that may have finished on awful footing. My own most loved out of the sonnets is Valentine as I feel it shows a very genuine side of adoration yet accomplishes this in a unique and energizing manner. Regarding Shakespeare’s explanation, obviously Duffy most unquestionably concurs with it while Burn is in no uncertainty that the course of genuine affection runs easily. Shelley, be that as it may, doesn't concur or differ with the announcement and I would by and by concur that for some situation love runs easily while in different connections it doesn't.

Sunday, August 16, 2020

The Chinese Calendar Chinese New Year Reference (Grades K-12)

The Chinese Calendar Chinese New Year Reference (ou'll find a chart of the Chinese calendar. Students can reference this calendar to figure out their Chinese sign of the horoscope. Subjects: Social Studies and History (3,353) China (18) Holidays: Asian-Pacific-American Heritage Month (33) Holidays (392) New Years (9) Chinese New Year (28) The Chinese lunar year is divided into 12 months of 29 or 30 days. The calendar is adjusted to the length of the solar year by the addition of extra months at regular intervals. The years are arranged in major cycles of 60 years. Each successive year is named after one of 12 animals. These 12-year cycles are continuously repeated. The Chinese New Year is celebrated at the second new moon after the winter solstice and falls between January 21 and February 19 on the Gregorian calendar. The year 2007 translates to the Chinese year 4704â€"4705. The year 2008 translates to the Chinese year 4705â€"4706. Rat Ox Tiger Rabbit Dragon Snake Horse Sheep(Goat) Monkey Rooster Dog Pig 1900 1901 1902 1903 1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 1914 1915 1 916 1917 1918 1919 1920 1921 1922 1923 1924 1925 1926 1927 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 199 3 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Extension ActivityOn the chart, find the year you were born. Research the traits associated with your Chinese zodiac sign. Does your personality match these traits? Which traits match and which traits don't match. Give examples. Is there a different sign with characteristics that match your personality? Explain which sign is a better match and why. Infoplease Infopleaseâ€"an authoritative, comprehensive reference website that offers an encyclopedia, a dictionary, an atlas, and several almanacs. Visit Infoplease.com to find more resources endorsed by teachers and librarians.

Sunday, May 24, 2020

An Annotation of Emily Dickinsons I Taste A Liquor Never...

An Annotation of Emily Dickinsons I Taste A Liquor Never Brewed This poem by Emily Dickinson is much harder to figure out compared to her usual poems. She writes about a topic that is not normally written about at this time especially by a woman. At first glance, it is thought that this poem is about liquor and all of the bad things that go along with it, when in all reality it is a poem about sheer happiness. Dickinson is speaking not of a high derived from any alcoholic beverage, but rather of one acquired from life itself. I taste a liquor never brewed (214) Emily Dickinson I taste a liquor never brewed-- From tankards scooped in Pearl-- Not all the Vats upon the Rhine Yield such an Alcohol! Inebriate of Air--am I--†¦show more content†¦In the third and forth line she goes on to describe the vastness that this drink gives to her. She uses the reference to the vats upon the Rhine to indicate this vastness. The Rhine Valley is a city in Germany that is Europes northernmost wine producing region. They used to store the majority of the wine that they produced in big barrels that were known as vats. Dickinson is trying to say here that even though some of the worlds best alcohol is produced and stored here it doesnt even compare to the magnificence that life beholds. The second stanza starts to move in quite a different direction. Dickinson now is referring to how she gets drunk off of simple pleasures in life such as air and dew. These things excite and exhilarate her to make her feel as if she is drunk. The mention of Reeling endash; thro endless summer days, is another example of how the natural things in life such as a bright summer day can really enliven her to the point of feeling intoxicated. Dickinson starts to take a different approach in the third stanza by showing how every being has their own unique drink that gets them drunk. She says, that the bees are drunk off of the Foxgloves, which are flowers that they get satisfied from. She also talks about the butterflies and how their alcohol is the drams that they drink. Although these are all ways that other animals get drunk off life

Wednesday, May 13, 2020

My Views On Education Philosophy Essay examples - 1978 Words

My Views On Education Philosophy When I first began college I wanted to be an accountant. I had taken accounting class in high school and really enjoyed it. Accounting is finite and rigid in terms of how it is structured. The rules did not change in regards to how you went about learning and applying it. Once you mastered the principles of accounting you would be able to do your assignments in class or your work in the real world proficiently. As I began taking the core accounting classes in my first years of college I noticed that the same reasons that once attracted me to accounting were now acting as a deterrent toward the profession. The finite, rigid nature of accounting was making it mundane, boring, and overall†¦show more content†¦Therefore, as a social studies teacher, I will be paid to do what I love which is continually enhancing my knowledge of history. I can then give my knowledge back to society through the process of educating the youth about history. This process will enrich and enha nce the minds of the youth who will one day take their place as the future of our society. The students must be the most important aspect in the classroom regarding the teachers’ priorities. The teachers first and foremost duty is to educate their students. In order to educate their students at the highest possible level every aspect of the classroom must produce a positive learning environment to allow the student to flourish. Classroom environment, disciplinary structure, teaching methods, teacher-student relationship structure, and the overall philosophical structure would all be aspects of a classroom that a teacher must formulate accordingly to allow the student to thrive academically. Disciplinary structure is integral to a positive learning environment. I have been a part of several classes in my secondary education in which the teacher did not put the students first. The teacher did not seem interested in the students. This disinterest was illustrated by how particular aspects of the classrooms structure were neglected. The teacher did not care when particular students were disrupting the class by talking and getting out ofShow MoreRelatedMy Views On Philosophy Of Education1294 Words   |  6 PagesPhilosophy of Education Let us remember: One book, one pen, one child, and one teacher can change the world. Teaching is a very important responsibility that is crucial to our children in society. Not only does teaching give the teachers responsibility to teach the children school subjects but they also open the children’s minds to create and imagine a world on their own. Teachers not only open the minds of children to open opportunities in their lives but they also provide students with the experienceRead MoreNursing : Health Cooperation, And Personal Philosophy Of Nursing Care1339 Words   |  6 PagesVincennes University, St. Mary’s Health Cooperation, and Personal: Philosophy of Nursing Care Introduction Nursing philosophies are used by many institutions and places of employment. It is important that student nurses and nurses read and gain knowledge from their facilities nursing philosophy. Philosophies give the nurse a guideline of how their facility defines the aspects of nursing and what is expected of them as nurses of that facility. It is essential for nurses to go back after they haveRead MoreMy Personal Philosophy of Education958 Words   |  4 PagesMy Personal Philosophy of Education It is customary that on New Year’s Eve, we make New Year resolution. The fact is that we are making a set of guideline that we want to live by. These are motives that we seek to achieve. In a similar way, teachers live by philosophy. This essay focuses on my personal philosophy of education. It unfolds the function of philosophy in a teacher’s life, my view on the purpose of education, the student teacher- relationship and the philosophy which influences myRead MoreCritical Pedagogy: The Study of Oppression in Education855 Words   |  4 PagesIn the education world, the topic of critical pedagogy will be introduced to many. Before one can discuss critical pedagogy, one must know the meaning of it. Critical pedagogy is known to many as the study of oppression in education. It includes how issues of sex, race, gender, culture, and other social factors shape education. Critical pedagogy is also known by many as how teaching and learning takes place. An example of c ritical pedagogy is when students are able to ask why and respond or challengeRead MoreEducation : The Most Powerful Weapon For Changing The World998 Words   |  4 Pageswill begin by explaining my beliefs on what the purpose of education is, what schools are for, what curriculum should contain, what the relationship between students and teachers should be, and what my plan to honor the differences between my students is. By the end of this essay, I will examine my views and decide which well-known educational philosophy my beliefs align with. Once combined, this will form my philosophy of teaching and education. It is important to note that my plan is to teach studentsRead More Teaching Philosophy Statement Essay984 Words   |  4 PagesTeaching Philosophy Statement Aristotle once said, â€Å"The one exclusive sign of thorough knowledge is the power of teaching.† Teaching enables students to gain the intelligence needed to excel in life. I believe that a teacher’s philosophy of education is a crucial role in his or her approach to leading students on their educated path. A philosophy of education is the set of beliefs that every school and every teacher stand behind. The certain philosophy that one chooses provides the answersRead MorePhilosophy : The Philosophical Study Of Human Values, Epistemology, And Metaphysics1069 Words   |  5 PagesBefore taking this class, I thought that philosophy was strictly the study of space and abstract ideas that I never really gave any attention to. Now at the end of the semester I can say that not only have I realized how wrong my original opinion of philosophy was, but I also learned that the more philosophy I can study, the better I will be able to make decisions in my life. Philosophy ca n be broken down into three branches: Axiology, Epistemology, and Metaphysics. These branches each have theirRead More My Philosophy of Education Essay1377 Words   |  6 PagesMy Philosophy of Education A child’s education is one of the most important, if not the most important, aspects of his or her life. With this in mind, teachers are very influential characters. Therefore it is essential that teachers develop their educational philosophy and their educational goals before making the big step from being a student to being a teacher. I would now like to present my educational philosophy and goals. I will do this by combining the thoughts of RousseauRead More Make A Difference Essay1035 Words   |  5 Pageselementary school teacher ever since I was young. My grandmother was a third grade teacher, and after every school year she would give me her old books that she no longer used. I was so excited when she gave them to me. As soon as she handed them to me I would make my younger brother play school with me. From the first day she gave me her old school books, there was no doubt in my mind that I would become a teacher of education. Education is defined as the lifelong process of acquiring knowledgeRead More My Philosophy of Education Essay959 Words   |  4 PagesMy Philosophy of Education â€Å"Though your beginning was insignificant, yet your end will increase greatly† â€Å"A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove, but the world may be different because I was important in the life of a child† Anonymous I can remember the days of yester when my childhood friends and I played pretend teacher. The reasons that I decided to enter the teaching profession

Wednesday, May 6, 2020

Contemporary Integrated Marketing Communications Free Essays

Introduction This paper is designed to provide an insight into the marketing integrated communication on the basis of a particular example. In the modern ever changing environment, it is quite difficult to follow the key trends in the marketing communications and the general role of marketing communications in the promotion of a company. As a result, it is important to scan the external environment for the latest trends that might affect the marketing communication mix of the studied company. We will write a custom essay sample on Contemporary Integrated Marketing Communications or any similar topic only for you Order Now The company in question is Get Fit Now! This company specializes in the delivery of fitness gym services to those who have become disillusioned about high membership fees. This company maintains its operations on a pay as you go basis. Critical analysis The marketing communication mix is an important part of any promotional strategy (Kotler and Armstrong, 2010). This framework includes the suggestion of the particular advertising and promotional strategies aimed at the brand’s exposure and the development of brand interest amongst the consumers. The rise in the popularity of the Internet has changed the shape of the advertising industry (Evans, 2008). This shows that the Internet has facilitated the process of marketing information distribution and further promotion. Recently, as part of the Internet revolution, social media has become significant in relation to interactive communication and marketing promotion (Evans, 2008). The research suggests that social media has acquired a large power in terms of promotion, implying that prior to social media, one person could distribute the news to 1 or 2 individuals; whereas currently one person may communicate the news to 500 people (New York Times, 2011). Facebook and Twitter have become the most visited social network websites. Facebook has surpassed 1 billion subscribers; whereas Twitter maintains 500 million subscribers (BusinessWeek, 2012). The users tend to share their location details and their statuses on the social network websites. The majority of users have started to access the social networking websites via mobile devices contrary to the previous utilization of Broadband-enabled PCs and laptops (Humphrey and Laverie, 2011). In fact, the number of users, who access the Internet via Smartphones, has doubled over the recent years (New Market Trend Watch, 2012). With this in mind, the companies have started to benefit from the location based advertising via mobile access. Location based advertising is not a new concept, however the innovation attributed to this concept suggests mobile advertising tailoring on the basis of locations (Bruner and Kumar, 2007). Given the fact that the mobile phones are always with the individual, it makes it quite easy to generate interest among the consumers. There are two approaches to Location Based advertising, namely push and pull approach (Bruner and Kumar, 2007; Unni and Harmon, 2007). The push approach suggests that the companies send out adverts either to specific consumers and/or to all the consumers. The pull approach implies that the customer request the adverts themselves. Location based strategies and tactics are regarded to be part of the customer management strategy, which imply the delivery of the proactive individualized attention to the customers in the form of customized advertising. Humphrey and Laverie, (2011) suggest that the social media network has gone further and has started to introduce the incentives that are aimed at the development of willingness to share the location via social networking website. It is especially visible in the example of Foursquare (Humphrey and Laverie, 2011). This company provides the badges for a certain number of loca tion sharing events. Therefore, there is a great potential for this type of mobile advertising to grow , if the opportunity is seized by the company on time (Dao and Jeong, 2012). For instance, Facebook has reported a decline in its profits, since the management was late on the adoption of mobile advertising on the rise of popularity in mobile access (Bloomberg, 2012). Application of Theory to the Case Study Location-based advertising is regarded to be quite efficient, especially for the small-sized companies (Mashable, 2012). This is especially beneficial for the studied company, namely Get Fit Now! Gym Company. As a result, the location based advertising may be triggered by the location of this company and its branches. It has been estimated that it might be quite profitable for the small sized businesses. It has been estimated in the consumer survey in 2010 that 49 % would utilize the location based advertising, if the information that they would receive via advertisements would be more relevant (Internet Advertising Bureau, 2010). Given the fact, that a consumer is located in the region as the gym, namely Get Fit Now!, the location based advertising might trigger the consumer’s interest, and therefore the behavioural intentions to visit the gym or at least to ask for information about the services. Yoo, Donthu and Lee, (2000) have estimated that advertising positively affects the increase in the positive brand associations and therefore the increase in the brand equity. This implies that the frequency of the viewed advertising directly affects the increase in the cognitive processes of the consumers. This, in turn, drives the memorization of the certain advertisements (Yoo, Donthu and Lee, 2000). Therefore, the frequency of being located in the certain area directly affects the frequency of the viewed advertising. As a result, this is regarded to be a valuable advertisement, since it targets the individuals, who would be interested in visiting the Gym, due to the certain current location. It would be, however, more valuable and useful, to integrate more of consumer data in the location-based advertising. This implies that simple location might be a limited data for generation of consumer interest in the particular product or service (Xu, Oh and Teo, 2009). This research also implies that the mobile devices are still limited for the receipt of rich multimedia content, which may affect the quality of advertising. Therefore, even though, the consumer might receive the adverts, due to this limitation, they might lack interest in the content of advertising (Xu, Oh, Teo, 2009). As a result, this implies that location-based advertising is a relatively new area, which needs further development in the task of consumer demand’s escalation. Discussion The main challenges that are attributed to location based advertising imply that it is still new to the customers,so the consumers may be reluctant to utilize this kind of technology. This is mainly associated with privacy and security concerns. Kim et al., (2004) have estimated that for the new users of the innovative technology, privacy and security are the key issues for concern. However, it is stated that if there is valuable information, which is provided in exchange to the location–related data, the concerns about privacy and security are diminished (Mobile Marketer, 2012). The main problem lies in the ability to provide the products for the attributed target market, rather than for everyone. Therefore, the technology should be advanced enough in order to provide valuable information to the customers, based on the segmentation data, beyond the simple location. The main role in location based advertising is played by the actual mobile device. However some mobile companies are reluctant to promotelocation based advertising (Mobile Marketer, 2012). For instance, it has been estimated that recently, along with the new iOS6 platform, Apple has integrated its own branded maps, instead of Google maps. As a result, a number of glitches were reported within this system that has affected location based advertising in a very negative way (Mobile Marketer, 2012). Conclusion This report was designed in order to demonstrate the role of location based advertising in the modern marketing communication mix. It has been estimated that location based advertising is still in the first stages of development and promotion. This implies that for consumers, this is still regarded as innovative technology. This drives the development of concerns for privacy and security, related to this type of technology. Furthermore, it has been estimated that there is a large potential for location based advertising. However there is supposed to be some advanced technology integrated in order to be able to base the advertising on the segmentation variables, beyond the location. However, it has been estimated that for the small-sized businesses, location based advertising is regarded to be beneficial. Therefore, this type of advertising will be quite advantageous fro Get It Fit Now! Gyms. The main challenges are attributed to the innovative feature of this type of advertising and the inability to target the right customer segments. As a result, the customers do not have the ability to receive really valuable information in exchange for their location data. Another problem relates to the mobile companies that restrict the location based advertising on their devices. References: Bloomberg. (2012). Facebook Working on Location-Based Mobile-Ad Product. Available: http://www.bloomberg.com/news/2012-06-18/facebook-readying-location-based-mobile-ad-product.html (Accessed on 9/1/2013) BusinessWeek. (2012). Facebook: The Making of 1 Billion Users. Available: http://www.businessweek.com/articles/2012-10-04/facebook-the-making-of-1-billion-users (Accessed on 9/1/2013) Dao T., Jeong S., Ahn H. (2012). A novel recommendation model of location-based advertising: Context-Aware Collaborative Filtering using GA approach. Expert Systems with Applications, Vol. 39, pp. 3731-3739 Evans D. (2008). The Economics of the Online Advertising Industry. Review of Network Economics. Vol. 7, Iss.3, pp. 1446-9022 Humphrey W., Laverie D. (2011). Driving Frequency with Mobile Social Networks and the Mediating Effects of Price and Quota Promotions. IJMM, Winter, Vol.6, Iss.2, pp. 46-60 Internet Advertising Bureau. (2010). Location Based Advertising on mobile. Available: http://www.iabuk.net/sites/default/files/white-paper-docs/Location%20Based%20Advertising%20-%20Whitepaper.pdf (Accessed on 9/1/2013) Kim S.S., Malhotra K.N., Agarwal J. (2004). Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Information Systems Research, Vol.15, Iss. 4, pp. 336 -355 Kotler P., Armstrong G. (2010). Principles of Marketing. 13th ed., Pearson: USA Mashable. (2012). How to Leverage Location Data for Better Mobile Ads. Available: http://mashable.com/2012/07/09/mobile-advertising-location-data/ (Accessed on 9/1/2013) Mobile Marketer. (2012). Location-based advertising still searching for its place. Available: http://www.mobilemarketer.com/cms/news/advertising/13009.html (Accessed on 9/1/2013) Mobile Marketer. (2012). Is Apple screwing up location-based advertising opportunitiesAvailable: http://www.mobilemarketer.com/cms/news/advertising/13899.html (Accessed on 9/1/2013) Unni R., Harmon R. (2007). Perceived Effectiveness of Push vs Pull Mobile Location Based Advertising. Journal of Interactive Advertising. Vol.7, Iss.2, pp. 28-40 Xu H., Oh L., Teo H. (2009). Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. International Journal of Mobile Communications. Vol.7., Iss. 2., pp. 154-177 Yoo, B., Donthu N., and Lee S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science. Vol. 28, pp. 195-211 How to cite Contemporary Integrated Marketing Communications, Essay examples

Monday, May 4, 2020

Reflection on Cultural Difference and Inter Cultural Learning

Question: What are the Difference Reflection on Cultural Difference and Inter-Cultural Learnig. Answer: Introduction Organization around the world are globalizing and incorporating in diversity in their workforce to cater to a diversified range of customers(Penbek, 2012). Organizations employ professionals who have understanding with respect to intercultural competence. There are various critical difference amongst between every prominent cultures globally. The scope of this reflective journal entry analyses my personal skills and learning related to intercultural understanding and bridging of any gaps if exists. Analysis Organizations while conducting business in cross-cultural context needs to have a thorough understanding of various differences within cultures. In our course of International Experience we have several areas that helped develop our skills and understanding related to intercultural aspects. Our professors motivated me such that I am able to undertake high learning in the area of intercultural competence(Bennett, 2011). Due to this course there has been high transfer of learning that I have received. I feel this learning will be my life-long expertise which I will be able to apply in desired professional area to gain outstanding results. One of the most important theories that helped develop our inter-cultural context is Hofstede cross-cultural analysis where each countrys culture has been discussed in great detail. Globe study is another important area that developed insight pertaining to cross-cultural parameters of various countries. Understanding of cultural preferences according to countries formed the basic understanding guidelines. Then we were provided detailed insight into culturally diverse world. For my understanding of cross-cultural I have taken help from several self-help books(Savicki, 2010). In case where there will be a gap in my understanding I will refer to my professor for guidance. Through regular learning and guidance I will be able to accomplish my goals in my career and develop sound understanding regarding various concepts related to intercultural in great details. While working as a professional I will need to exhibit skills related to diversified world hence there will be limited learning time. Thus, I will have to learn all skills during the course of my college itself. I aim to maintain a self-assessment journal wherein my learnings and skills gained will be recorded periodically from time to time. I will record data in this journal by taking extensive feedback from my class mates and colleagues, then accordingly will make room for improvements. Though I have a theoretical knowledge regarding intercultural aspects but I have never put it in practice. Hence I lag experience in the field which is the only area of development. I had limited understanding with regards to intercultural aspects but this course enlightened me and now I have a broader perspective of the field(Godwin-Jones, 2013). As a student of this discipline I will rate myself as a proficient learner, who is capable of depicting various skills and knowledge into practice in this area. Yet there is high scope for improvement for which I will have to continuously assess myself and develop them accordingly. Conclusion This self-reflection journal helped me analyse that my learnings are theoretical in nature and I need to gain practical experience. I will try my best to gain appointment as an intercultural manager such that I am able to put theories into practice. References Bennett, J., 2011, February. Developing intercultural competence. In2011 Association of international education administrators conference workshop, San Francisco, CA. Godwin-Jones, R., 2013. Integrating intercultural competence into language learning through technology.Language Learning Technology,17(2), pp.1-11. Penbek, ?., Yurdakul ?ahin, D. and Cerit, A.G., 2012. Intercultural communication competence: A study about the intercultural sensitivity of university students based on their education and international experiences.International Journal of Logistics Systems and Management,11(2), pp.232-252. Savicki, V., 2010. Developing intercultural competence and transformation: Theory, research

Saturday, March 28, 2020

Victimization of the Black Americans

From time immemorial, America has been a platform of racial and cultural segregation. The Blacks in this country have, for a long time, faced unimaginable discrimination. There have been a number of indicators of racist brutality and violence against the black.Advertising We will write a custom essay sample on Victimization of the Black Americans specifically for you for only $16.05 $11/page Learn More The roles played by white women and white blacks in the fight against racism and discrimination have taken different dimensions. Many literature materials have talked about the unheard voices of black women in this continent as one of the major causative factors of political movements against the ill practice of racism. However, sexual offences have been viewed as minor tools of racial oppression and have only been highlighted in stories that talk about the struggle for freedom by African Americans. For a long time, the pleas of women were unheard. This wa s either because of racial inequality or gender domination; all of which did not favor the blacks any bit. For this reason, the plight of sexually molested African Americans in the USA did not find justice until 1959 when a sexually abused black lady received justice. Her white assailants were arrested, tried and convicted by an all-white jury. This then marked a historical transition that marked the end of silence that surrounded rape against the blacks. Many other similar cases were then publicized. This included a case that involved two white police officers who arrested a young black lady purported to have been drunk then later raped her repeatedly. Sexual harassment, thought unrecognized, was one of the major tools of racial discrimination and segregation amongst the blacks and whites of USA. The fact that victims of this circumstance broke their silence and came forward to talk about their plight was not brought about by the demolition of a wall of silence. It was, however, en gineered by the available opportunities for justice and the unbearable pain of violation faced by these women. The increasing number of rape cases that received justice from courts full of whites was the championing factor that prompted black victims of such circumstances to come forward and speak about their offences.Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Post cold war activities of the 1970s were also platforms of sexual offences amongst the black women of USA. In some situations, black women who found themselves amidst the clashing interest of antagonistic policies fell victims of sexual harassment. The ill-fated rape victims had to come forth and present their pleas to the relevant authorities. Others presented their pleas to church leaders after either failing to be given a listening ear by the authorities or failing to trust them. After an endless fight to earn recognition on the judicial platforms, rape victims received support from humanitarian agencies. This then enabled them gain justice for sexual offences committed against them. At the end of cold war, new concepts aimed at fighting sexual offences against black women were introduced. These concepts were meant to foster human security and development in a bid to improve awareness on the plight of black women. Human security incorporated military preparedness and power stability amongst political powers. This also incorporated health, community, personal and environmental security. At the end of it all, there were fruitful gains that resulted from undivided support of humanitarian agencies. It is important to note that the violation of human rights is a menace that must be countered by all available forces in a bid to save human dignity. This essay on Victimization of the Black Americans was written and submitted by user Dominic Hill to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Saturday, March 7, 2020

Richard Nixons Rocky Road to Presidency essays

Richard Nixon's Rocky Road to Presidency essays Richard Milhous Nixon, America's thirty-seventh president, was the second of five sons of Frances Anthony and Hannah Milhous Nixon. He was born in 1913 in Yorba Linda, California ("Richard Milhous Nixon"). The name, Nixon, means "he wins" or "he faileth not" (Ambrose 12). Hannah was a member of the Society of Friends, better known as Quakers. Nixon's father was a Methodist but converted to Quakerism and became deeply committed when he was married (Ambrose 18). Frank taught Sunday school and at the age of five Nixon attended regularly, at the age of six or seven he participated in discussions and expressed his opinions (Hoyt 28). He was not a boy who enjoyed pranks but was very mature even when he was five or six years old and interested in things way beyond the usual grasp of a boy his age (Mazo 19). Nixon was hard-working and labeled a "helper" at home, but because he particularly hated washing dishes, he would pull down the window shade in the kitchen in case some outsider saw h im doing "women's work" (Mazo and Hess 37). Nixon would love to sit and read to his mother and just be around her. His father frightened him, but he never doubted his love and protection (Hoyt 30). Religion, family, and school were the center of Nixon's life. He attended a church where he learned tolerance, and not to show emotions or express his feelings physically (Mazo 18). Throughout his adult life, he would bottle up his emotions and sometimes even appear cold to his wife Patricia Ryan whom he married in 1940 ("Richard Milhous Nixon"). Some would say Nixon's "public indifference toward Pat bordered on cruelty [and he] almost brutally ignored her as she trotted along behind him" (Ambrose 585). The inability to trust anyone became one of Nixon's principal personality traits and later on he would comment on it in his speeches: "in my job [he was then Vice President] you can't enjoy the luxury of intimate personal relationships. You can't confide absolute...

Wednesday, February 19, 2020

Criminology Assignment 4-Stanford Prison Experiment Essay

Criminology Assignment 4-Stanford Prison Experiment - Essay Example They were to be compensated $ 15 for a period of less than two weeks. The volunteers were then randomly chosen to either play the role of the prison guard or the role of the prisoners. The prisoners were placed in a nine by six foot cell. There were three cells, one solitary cell, prison yard and other rooms were used by prison guards and the prison warden. Prisoners would remain in their prisons for 24 hours. Guards on the hand worked on eight hour shifts and could be allowed not allowed to go home. Phillip and his team were observed the behavior of the group using hidden microphones and cameras that were placed strategically. The prisoners were arrested normally and booked the way a normal suspect would be booked. They were then blindfolded and taken to the prison. They were given prison clothes and were referred to by their prison number at the back of their clothes. The guards on the other hand were given dark glasses to minimize eye contact with the prisoners. The guards would harass the prisoners and enjoy it. Prisoners were dehumanized and given boring tasks to accomplish. The prisoners were soon taking sides and telling tales on each other to the guards in order to win favors from the guards. The guards were in total control and held the prisoners in contempt. Prisoners became submissive. As time went by the guards became more aggressive and this forced the prisoners to be more submissive. After 36 hours one prisoner was released as he showed signs of early depression. Within the sixth day the experiment had to be closed down as Phillip feared the prisoners would be mentally or physically damaged. The purpose of the study was to show that abusive prison behavior was caused by inherent personality possessed by prisoners and guards. The experiment demonstrated the role that a powerful role plays in human behavior. When the guards were given powerful roles they found themselves behaving in ways that surprised them. They treated the

Tuesday, February 4, 2020

Scholarly Person in the US Government past or present Term Paper

Scholarly Person in the US Government past or present - Term Paper Example As a Missionary Alexander Crummell was an ordained missionary in Liberia (1853 – 1872) belonging to the Episcopal Church. His eventful life as a missionary spanned over twenty years there, once again he faced discrimination because of his race and background. His primary aim as a Christian minister was to ‘civilize’ the African race by encouraging them to embrace Christianity and replace their native customs, beliefs and religious practices they followed. Keeping this in mind Alexander Crummell founded the church and a school in Washington DC in a bid to bring about a revolutionary change among the African people. As a Religious Leader Alexander Crummell’s tryst with Africa had many dimensions to it. He believed that every race on the Earth had a purpose and so did the African race too. Crummell had unshakable belief of the divine purpose of the African race. His key concern was man’s march to perfection through civilization. ... His aim was to initiate the African people towards civilization by removing the scales of ignorance from their eyes and bringing them into the light of religious enlightenment. However, Crummell’s hopes and dreams for the Negro race were never reconciled or satisfied with his philosophy of ‘civilizationism’. As a Black Nationalist He is considered to be one of the most authoritative figures as far as Black Nationalism is concerned. Being a religious minister of the Episcopal Church he very strongly detested and protested against the ignorant subjugation of the Negro’s against their white counterparts and struggled hard to bring about a Black nationalistic change in the belief and attitudes of the Africans. Crummell’s common lament was â€Å"What the Negro needs is Civilization.† By civilization he did not mean the literal term of the word but a clear mind which is free from false heathen thoughts and beliefs. Civilization to him also meant per sonal responsibility, family development and social obligation to society. Crummell’s religious and puritanical ideologies of the human race and in particular for the Africans, served to pave the path for reshaping and reinventing of European racial theories creating a huge impact on great thinkers of his day. Though Crummellian philosophy is looked upon by many scholars as an antecedent, yet it is highly criticized from many angles. The chief reason being that Crummell lived in a very different time period when compared to the scholars of today. His Political Ideologies Even though Crummell claimed that he was not interested in politics and had no political ambitions whatsoever, yet, it is evident that he hoped to influence society by making use of his intellectualism

Monday, January 27, 2020

History of the Gun

History of the Gun The gun is a very unique piece of work that has all kinds of uses. The Chinese invented the gun many years ago. Since the gun has been invented it has improved tremendously and is still advancing this day. When was the gun invented? The first gun was invented in the year 1232. This invention was introduced after the invention of black powder was discovered. â€Å"Gunpowder is an explosive mixture of 15% charcoal, 10% sulfur, and 75% potassium nitrate, or saltpeter.†1 Gunpowder was used for fireworks that was fired out of bamboo sticks during the ninth century. The bamboo stick was also used as the first gun, they were not very productive because they were so brittle, but they were used to try to stop the Mongol invaders. â€Å"Europeans obtained gunpowder in the thirteenth century.†2 The Europeans took the recipe to this mixture and was going to enhance the gun severely. The first type of firearm invented by the Europeans was the cannon; the cannon was used to siege the defenders in the castle walls. The cannonballs fired from the cannons would crumble the castle walls leading to the end of feudalism. The first siege that the Europeans conquered was the siege of Metz in the year 1324. â€Å"Cannons were very effective weapons in a siege, but soldiers soon wanted guns they could carry. At first, simple â€Å"hand gonnes† were used side-by-side with traditional weapons such as crossbows, pikes, and lances. The development of small arms quickly changed how military battles were fought.†3 The knights that fought on the front line of the military were soon defeated when the gun was invented. The armor could withstand swords, spears and lances, but when a bullet was shot it pierced through the armor making it defenseless against the gun. When the full armor body suits were put away the helmets and the breastplates were introduced. The breastplates were made out of very hard steel and could withstand a straight shot from a bullet. This invention gave each side a chance to survive from a gunshot. Starting around the 1400s blacksmiths began inventing more and easier ways to operate a gun. The first invention that simplified the gun was the matchlock gun. A wick was attached to a clamp that released into a chamber full of gunpowder. This cut reload time down a little but not much. During the 15th and 16th century the only thing that changed on the gun was the way they produced a spark to fire. The 18th century rolled around and a percussion cap gun was invented. The percussion cap gun was invented by a man named Reverend John Forsyth. â€Å"firing mechanism no longer uses flash pan, a tube lead straight into the gun barrel, the tube had an exposed cap on it that exploded when struck†4 During the 18th century there were all sorts of guns invented. Guns ranging from revolvers and center firing guns all the way to shotguns and rifles. The automatic gun was even invented in the 18th century. During the 19th century a new gun was invented: the new gun was an automatic and it was a Winchester. The Winchester automatic rifle was invented during the year 1903. More rifles were invented during the 19th century and the more they were invented the more sophisticated and enhanced they became. Guns anywhere from the Tommy gun to the Assault rifle. When these guns were invented they were able to kill lots of people in a short period of time. The time it takes to reload a gun today verses the time it took 3 centuries ago has changed dramatically. Centuries ago it took almost two minutes to reload and fire a gun. Today you can shoot up to a thousand rounds a minute. Mankind has invented guns so that they can be used to kill people in mass numbers. When ships were introduced to guns they took advantage of opportunity to use them. Sailors could use guns to rob other boats and take over villages and tribes. Even though the people that lived in the tribe would outnumber the people on the boat, they could be conquered by something that they have never seen before in their life. Why were guns invented? â€Å"Guns were invented not for protection against the elements or for sport or for hunting but with the simple purpose to fight other men.†5 There was a man named Samuel Colt that quoted the phrase: â€Å"God made man. Samuel Colt made them equal†6,this is said to be true because of what Samuel Colt invented. Samuel Colt invented the revolver, which is still used in todays society in some countries. With the idea that the gun was invented to fight other men the world has turned into a war. Everywhere that you turn and look you will see someone with a gun or is being robbed by someone with a gun. Some people that own guns dont think before they act. This is why there are so many murders with guns. Everyone in the military has a gun issued to them. Most of the military carry machine guns with them into combat for the simple reason that the machine gun can fire rapid fire for a long period of time. All you have to do with a machine gun is keep it cool and keep the gun lo aded at all times and shooting will never stop. The man who invented the machine gun is Doctor Richard Gatling. â€Å"Doctor Richard Gatling patented his design of the â€Å"Gatling Gun†, a six-barreled weapon capable of firing a (then) phenomenal 200 rounds per minute.†7 The Gatling gun was invented in the year 1861. During the year 1885 The Maxim Machine Gun was invented. Years later the Tommy gun was invented. â€Å"The Thompson submachine gun or Tommy gun was invented by General John T. Thompson, it was the first hand held machine gun. Thompson was driven with the thought of creating a hand held machine gun that would help end the First World War, However, â€Å"the first shipment of prototype guns destined for Europe arrived at the docks in New York city on November 11, 1918, the day the war ended.†8 New and Improved Guns The guns of the 20th century are amazing. They have guns that can see around corners and guns that tell you how far your target is away from you. The equipment that mankind has come up with is far more advanced than anyone has ever thought. We now have radars that can see where you are at night. The infrared radar system has let us see things at night. This helps the military find the enemy in tough weather such as rain or snow, but the infrared radar has one downfall. The radar system cannot see anything submerged in water. Next we have the smart bullet, the smart bullet can follow your every turn, and you cant hide from it. The distance that the bullet can travel depends on where the target is. â€Å"According to recently declassified research by the Department of Defense, the new bullets will allow snipers to hit targets several kilometers away.†9 The smart bullet travels at Mach 3. The reason that this bullet can maneuver like it does is because it have a ball joint that c onnects the nose of the bullet to the casing. â€Å"The nose can move by up to 0.1 degrees in any direction.†10 The gun that this bullet comes out of has to be very powerful to make this bullet travel the distance it does. The military is going from guns to chemical warfare now. Chemical warfare is very dangerous to use because it spreads and doesnt stop and is hard to control. â€Å"Chemical warfare is warfare (and associated military operations) using the toxic properties of chemical substances to kill, injure, or incapacitate an enemy.†11 Chemical weapons are and can be very dangerous and have been used since the 1900s. The way that you use to tell how chemicals were surrounding you was by smell, by the time u smelled the gas you were dead, you had no chance of living. The chemical warfare today has improved its detection. The way that you can tell the chemicals are around you now are by chemical strips, laser detection, alarms, and blister agent detectors. There ar e three schedules of chemical weapons that can be used for warfare. The first schedule has little use. This schedule is mainly for medical research and pharmaceutical use. â€Å"Examples include nerve agents, ricin, lewisite, and mustard gas.†12 The second schedule has no big industrial uses but is used legitimately for small uses. â€Å"Examples include dimethyl methylphosphonate, a precursor to sarin but also used as a flame retardant and thiodiglycol, a precursor in the manufacture of mustard gas but also widely used as a solvent in inks.†13 The last scheduled substance has large-scale industrial uses. â€Å"Examples include phosgene and chloropicrin.†14 Both of these chemicals have been in use when it comes to chemical warfare. The substance phosgene is used in the production of plastic. The chemical Chloropicrin is used as a fumigant. If both of these plants produce up to 30 tons a year they have to be reported to The Organization for the Prohibition of Che mical Weapons, (OPCW). Guns have taken a very big toll on the 20th century population. The improvement of guns will never stop and will keep on getting more sophisticated. History is always in the making and history is always repeating itself, so keep up with time or it will leave you standing alone! Notes 1. Thomas Gale. Bookrags.com The Invention of Guns. Science and Its Times: 700-1449. (Background) 1st paragraph, 1st sentence. 2. Bookrags.com (Background) 2nd paragraph, 1st sentence. 3. Bookrags.com (Impact) 2nd paragraph, 1st 3 sentences. 4. Mary Bellis, About.com. History of Firearms. (Timeline), Year 1825. 2nd part of sentence. 5. Blurtit. Why Were Guns Invented? 1st paragraph, Last sentence. 6. Blurtit. 1st paragraph, 2nd sentence. 7. Mary Bellis, About.com. The History of Guns Rifles and Machine Guns. (Machine Guns- Gatling Gun-1861) 1st sentence. 8. (Machine Guns- Thompson Submachine Gun Tommy Gun) 1st 2 sentences. 9. Justin Mullins-New Scientist. Sniper Country.com. 1st paragraph. 2nd sentence. 10. Sniper Country.com. 3rd paragraph, Last sentence. 11. New World Encyclopedia. Chemical Warfare. 1st paragraph, 1st sentence. 12. New World Encyclopedia. (Three groups of chemical weapons Schedule 1 substances). 3rd sentence. 13. New World Encyclopedia. (Three groups of chemical weapons Schedule 2 substances). 2nd sentence. 14. New World Encyclopedia. (Three groups of chemical weapons Schedule 3 substances). 2nd sentence. Bibliography Blurtit. Why Were Guns Invented? The New York Times Company. Revised 2009. November 11 2009. http://inventors.about.com/od/militaryhistoryinventions/a/firearms.htm CALVO, SHERRI CHASIN. The Invention of Guns. 2005. November 11 2009. . Mullins, Justin New Scientist. â€Å"You can run, but you cant hide†.[Archive: 12 April 1997] November 11 2009 http://www.snipercountry.com/Articles/SmartBullets.asp Chemical warfare. New World Encyclopedia. 14 Jan 2009, 19:22 UTC. 18 Nov 2009, 07:21 .

Sunday, January 19, 2020

Authentic Literacy Activities for Developing Comprehension and Writing

Sheryl Jones Reading Accountability Assignment 1 Duke, N. , & Purcell-Gates, V. , & Hall, L. , & Tower, C. , (2007). Authentic literacy activities for developing comprehension and writing. Reading Teacher. 60(4) 344-355. Summary This article discusses the use of authentic literacy activities for developing comprehension and writing. Duke & Gates define authentic literacy activities in the classroom as those that replicate or reflect reading and writing activities that occur in the lives of people outside of a learning-to-read-and write context and purpose (346).The article describes a two-year study that involved 26-second grade and third grade teachers and their students from school districts serving families of low and middle socioeconomic status. The purpose of the study was to develop students’ ability to understand and write informational and procedural text. The study found that teachers who included authentic literacy activities more of the time had students who showed higher growth in both comprehension and writing.Critique This article provides teachers with evidence from research that states that more authentic literacy activities are related to greater growth in the ability to read and write new genres. The article offers an operational definition of authentic literacy that helps teachers create authentic literacy activities across the curriculum. Also provided are ideas and strategies collected from teachers for teachers to bring authentic reading and writing into the classroom.To assist teachers in creating authentic learning opportunities for students there is an authenticity rating sheet provided that uses a 3-point scale to rate the degree to which the reason of an informational text being written or read in the classroom reflect the actual purpose of an informational text. One of the greatest contributions is the various easy to do lessons provided for authentic reading and writing created to implement authentic activities in the classro om.The article falls short in that it doesn’t provide samples of students work to show how successful authentic activities were in increasing students comprehension and writing skills. Students voices, opinions were not heard. Were they stressed out about the activities? Were they excited about doing the activities? Did they prefer this type of activity? Though the article mentioned the teacher’s thoughts on student’s performance it did not list the students. I still don’t know if students felt these learning experiences increased their comprehension and writing skills.The authors could provide examples of students work and also provide statements from the students and teachers involved in the study. This will be evidence that the research even occurred. Also the authors could provide some sort of chart with a comparison of students writing and reading comprehension skills before and after they entered the study. This will provide documented evidence that authentic activities build comprehension and writing skills. Research Pedagogical ImplicationsThis article helps me to think about the importance of providing opportunities for students to experience authenticity in their learning experiences. After reading this article I am convinced that there is a need for more research to be done on young children that provides teachers with more information about authentic reading and writing opportunities in the classroom. Research in the field is mostly done with adults leaving teachers with information that may not be accurate for a younger audience. A great idea I will incorporate into my work is getting colleagues to request artifacts produced by my students.This will make their learning experience highly authentic in that they will be producing text that will be used outside of the classroom and may help in others learning. For example one of the third grade teachers asked a colleague to come to her class and ask her students to create i nformational texts about animals that live in the rain forest for her first grade students. This experience provides my students and her students an opportunity to learn. The strategies provided in this article for authentic activities in science I will use across the curriculum.For example I can have a teacher ask my students to create Haiku poems for her to use to help her students with poetry. Maybe have the gym teacher ask students to create a nutrition pyramid to help her teach health education. In my research report I will provide evidence of children’s growth by showing their progress on before and after charts. I will provide samples of children’s work as evidence that the lessons and strategies provided really work to improve students writing. It would be important for me to know if students themselves felt they were motivated by the lesson. Also did students feel they learned from the activity.

Saturday, January 11, 2020

History of Industrial/Organizational Psychology Essay

Industrial/Organizational (I-O) psychology is an every growing field within psychology. The primary goal behind I-O psychology is to aid in helping organizations/companies who may have employee issues resolve them for a better working relationship between companies and the employees. I-O psychology has been evolving over the course of the last many years, by having developed a foundation, as a science, ethical principles and use of statistics. Industrial/Organizational Psychology Evolution I-O psychology began in early years of the twentieth century and was composed from a combination of science, philosophy and psychology. I-O psychology began advancing as there was growth of large corporations, growth of mass production corporations, growth of measurement and statistics, and growth of engineering developments. When I-O psychology was emerging some of its primary focus was on employee fatigue and health (Spector, 2012). Two primary founders are noted for the American I-O field; Hugo Munsterberg and Walter Dill Scott (Spector, 2012). Both Munsterberg and Scott made many contributions to the field of I-O which included applying the field of psychology to problems within businesses, advertising, writing pioneering textbooks for the field, etc (Spector, 2012). Not only was I-O evolving to help businesses, the concept was even applied to World War I in assistance to the United States and United Kingdom (Spector, 2012). A psychologist, Robert Yerkes, offered assistance to the army through I-O psychology during 1917. A primary service provided through I-O psychology for the army was creating a large-scale psychological test to aid in placing recruits in the right positions (Spector, 2012). I-O psychology continued to develop over the years. I-O psychology grew as organizations grew. More I-O psychologists were needed as organizations grew, hired more employees and began to need guidance on problems that arose. 1921 was another big year for I-O psychology as that is when Charles Myers co-founded the National Institute of Industrial Psychology and the first American Ph.D was earned by Bruce V. Moore (Spector, 2012). I-O psychology still continued evolving into 1964 when the Civil Rights Act was passed (Spector, 2012). The Civil Rights Act required that employer’s change their hiring methods due to discrimination laws changing and it was illegal for discrimination against minorities or women (Spector, 2012). I-O psychology continues to evolve to how it is defined in recent times. Industrial/Organizational Psychology as a Science I-O psychology created a foundation by combining industrial psychology which is the personnel aspect with organizational psychology. I-O psychology should be considered a science for several reasons. The field of I-O psychology uses similar research methods as other fields in psychology. An I-O psychologist would still begin with a question that needs an answer and perform research to aid in providing a solution to the proposed question or problem (Spector, 2012). A hypothesis is created, variables identified, and research conducted. Research is conducted through using tactics such as random assignment and random selection (Spector, 2012). Industrial/Organizational Psychology Six Ethical Principles I-O psychologists follow the six ethical principles from the American Psychological Association Code: Competence, Integrity, Professional and Scientific Responsibility, Respect for People’s Rights and Dignity, Concern for Other’s Welfare, and Social Responsibility (Spector, 2012). The primary goal for all psychologists, including those in the I-O field, is to improve the human condition (Spector, 2012). Industrial/Organizational Psychology Descriptive vs Inferential Statistics Descriptive statistics are defined as a method of reducing large amounts of data to smaller, condensed data by use of mathematics such as means or variances (Spector, 2012). Inferential statistics are defined as statistics, which allow people to make generalized conclusions based on subjects that have been studied to all people based on probabilities (Spector, 2012). The primary difference between the two types of statistics is that inferential statistics takes a small amount of data and applies it to a large group; whereas, descriptive statistics does the opposite and takes information obtained from a large group and reduces it to manageable working numbers. Conclusion Overall, I-O psychology has really grown into what it is known as today. Through its evolution, I-O psychology has had a solid foundation built on ethical principles known to all psychologists. I-O psychology has grown into a science, using statistical data to help problem solve and aid proving hypothesis true or false. I-O psychologists are of great importance to the business world and employee relations.

Thursday, January 2, 2020

Customer-Centric Approach Free Essay Example, 1500 words

The achievement of a customer-centric approach by Wells Fargo Bank is not possible if the whole organization is not working towards achieving this goal. Therefore, the most vital aspect of achieving this approach is rallying the whole organization behind the goal. This requires that all the employees and other relevant stakeholders understand all the customer needs and expectations, and in turn, works towards meeting them. The Wells Fargo Bank should first carry out a needs-survey for all its customers, to identify the most vital and highly valued expectations of the customers, and in turn, communicate the same to its employees. By doing this, the employees will work towards serving the needs of the customers, which will promote their customer experience with the organization, and thus help in building a formidable loyal customer base, which secures the market share of the bank, while also acting as a bait to attract more customers. Simply put the communication and collaborative wor king towards enhancing the customer experience is essential for the Wells Fargo Bank to realize the application of a customer-centric approach. Consistency is fundamental for any business seeking to satisfy its customers, overcome the competitors and build customer loyalty that enhances repeat purchase. We will write a custom essay sample on Customer-Centric Approach or any topic specifically for you Only $17.96 $11.86/pageorder now This being the case, making the customer a priority is essential for any business, not just to survive in the eyes of competition, but also to thrive and achieve its missions and objectives. Prioritizing the customer by Wells Fargo Bank can only be attained through making excellent customer service the culture of the bank. This because, making the offer of satisfactory services to the customer culture, enhances the consistency of the bank to address the most important and valuable issues to the customer, urgently. This makes the customers build confidence and loyalty towards the bank since all the customers want, is to feel valued by any business or organization that serves them.